
Straight
- Smooth with a paddle brush once dry to keep the shine.
- A light serum on the ends tames flyaways without weighing hair down.
- If you flat-iron, use low to moderate heat over small sections.
Hair care
Raw hair rewards gentle care. With a few good habits, your unit keeps its movement and shine for the long run.
The essentials
Four everyday habits that protect your unit between wash days.
Work from the ends up with your fingers or a wide-tooth comb. Never rip through a knot.
Raw hair thrives on moisture. Moisturizing products keep it soft, shiny and easy to manage.
Minimize excessive heat. Air-dry when you can, and keep styling tools on a moderate setting.
Apply a heat protectant every time before curling, flat-ironing or blow-drying.
The full guide
Everything from wash day to bedtime. Tap a topic to open it.
Care by texture



Still have questions?
Natural hair varies from unit to unit. If you’re unsure how to care for yours, just ask.
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